Co-founder & CEO, The Faction Collective
Alex’s experience has generated expertise generated in the trenches from entrepreneurship, brand development, operations, marketing, retail and internet from institutional to early stages across the globe. With co-founder Tony McWilliam, Alex is building Faction Skis + Apparel into a disruptive global leader in snowsports and lifestyle. He also likes collaborating with and building communities. Alex co-founded co-working space Runway East. He also chairs a thriving group of active founders and ecosystem supporters driving change in the new industrial revolution called ICE.
Previously Alex was CEO of PE-backed Latitude Digital Marketing, one of Europe’s largest digital marketing firms with thousands of clients in Germany, the UK, the US and the Middle East. Alex drove the turn-around and sale of Latitude before returning to Faction.
Since 2008 Alex is an angel investor in technology and retail-based projects (Skimlinks, Grabble, Conversocial, BraveNewTalent, UserVoice, OrderSwift, RentMineOnline (sold), Brainient, Seedcamp, MyBuilder, Togethera, Woo). In 1999, he co-founded GoIndustry plc which he and the team took it public in London where it was valued at over $100M.
Obtaining his BA from Stanford and MBA from Harvard, ever the entrepreneur, he co-founded the wine club at both. Alex enjoys skiing, kite surfing and running.
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